Internationalisation of Arab Brands: the Journey to the East
17 October 2010 Dr. Baker A. Alserhan Editor in Chief, Journal of Islamic Marketing, UK. Assistant professor of Marketing, United Arab Emirates University Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to …
Blended Wine Facts : What are Blended Wines?
